This is my mood board for my brand which is Givenchy. When I was researching this brand, I noticed that they use a variety of different styles and poses in their adverts. I decided out of all the different styled poses that I liked this style the best, where there is quite harsh lighting on the model's face and typically uses a light background so the model almost blends into it. The makeup shows some sort of colour so that it pops and grabs your attention. In all the images, the model is looking straight towards the camera and I like the idea of my model doing this for my shoot.
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