Evaluation

I started off really enjoying this brief as I love fashion and beauty and was excited to learn all about makeup brands and photo shoots. I would say that I started off really strongly and I put a lot of effort in to complete the work and tasks given but half way through the term, I was ill for a while which really set me back on the amount of work I could complete but I tried my hardest to stay on track and keep up with what I needed to do. My favourite part of this project was getting our beauty brands and key words given to us and then going off to research them and coming up with ideas for mood boards and story boards to base our photo shoots around. I feel since I started this brief that I have definitely learned a lot about beauty brands and the fashion industry and I have had a lot of fun researching and developing ideas.

I am pleased with how my photos have turned out for my final photo shoot considering I left it until quite late to photograph in the studios but none the less I am very happy and I think my brand image turned out very good and all my ideas came together and worked well in the end. I edited my images and gave them some finishing touches to make them look more advert like. The idea of using a white background for my shoot with my model wearing pink lipstick and purple eye shadow I thought worked really well as this made certain features stand out on her face and made it look like a Givenchy beauty advert. I do wish i wouldn't have missed so much class time due to being ill during this past term but I am please with the amount of work that I have managed to complete over all.

Behind the shoot - makeup

   

   

These are some images I took after I had finished doing my model's makeup. I really like the purple eyeshadow paired up with the baby pink lip and I think this will really make her face stand out when she is photographed against the white background. My favourite part of this look is definitely the highlight, especially on her cheekbones as I think this really gives the effect of her face having a wet, dewy look to it.

These two images were the main inspiration for my makeup look although I didn't want my makeup to look completely similar so I just took some ideas from each look. I liked the first image as I liked the dewy glow that she has on her face and I wanted to do something similar for my makeup look but instead of making it look the same, I decided to use highlighter just to make it look slightly different. I like the second image for the bold purple eyes, strong blusher and baby pink lip. I took these ideas into consideration and changed them slightly, I added a lot of blush but also contoured my model's cheekbones to make it look slightly different, I also added a slightly darker pink lipstick to her lips to make them pop a bit more.

Notes from my photo shoot

Prior to my photo shoot, I made a few notes on what I wanted my photo shoot to go like, what lighting setup I was going to use and what the makeup was going to look like. I decided on my model wearing a velvet black laced up playsuit, I decided to go for purple eyes with a pink lip as Givenchy uses quite cool colours in their makeup adverts and I applied lots of highlighter to her face as I wanted her face to have a 'wet' look to it. For the backgrounds, I decided to just use white as I thought this would compliment my model's makeup a lot better than using a colour. I used a soft box and a beauty dish for the lighting with the beauty dish being the main source of light.

Givenchy mood board

This is my mood board for my brand which is Givenchy. When I was researching this brand, I noticed that they use a variety of different styles and poses in their adverts. I decided out of all the different styled poses that I liked this style the best, where there is quite harsh lighting on the model's face and typically uses a light background so the model almost blends into it. The makeup shows some sort of colour so that it pops and grabs your attention. In all the images, the model is looking straight towards the camera and I like the idea of my model doing this for my shoot.

Obscene mood board

This is my final mood board for the word I was given which was 'Obscene'. When researching this word, I came across many different meanings for it and for my photo shoot and research, I decided to look at how the word obscene meant sexual. For my shoot, I thought about having my model wearing a black outfit either made from lace or velvet and for it to look quite revealing. I think these images fit in well with the type of look and style I am going for.